PAFOW Sponsor Preparation and Frequently Asked questions



  • The Westin SFO. Address: 1 Old Bayshore Hwy, Millbrae, CA 94030, USA. Phone: +1 650-692-3500

  • Should you need assistance with reservations or any other logistical matters call Chris Broderick at 415-815-7297 or email her at

  • Once you’re at the hotel, the conference hall will be relatively easy to find. Should you have any challenges don’t hesitate to contact Al Adamsen, David Green (co-host) or Blake Humble.

Key Dates & Times:

Wednesday, January 30, 2019 

1:00 - Registration Opens

3:30 - 5:30 - Master Classes

5:30 - 6:30 - Registration & Reception

6:30-7:30 - Welcome Presentation

7:00 - Dinners

Thursday, January 31, 2019

PAFOW Conference Day 1, Practitioner oriented content

8:00am - Breakfast opens

8:30-12:00 - General Session

12:00 - 1:00 - Lunch

1:00 - 5:00 - Breakout Sessions

5:00 - 7:00 - Cocktail Reception

Friday, February 1, 2019

PAFOW Conference Day 2, HR Tech Expo & Career Expo

8:00am - Breakfast opens

8:30-10:15 - Welcome, orientation, keynote

10:15 - 12:00 - Platinum sponsor presentations

12:00-1:00 - Lunch

1:00 - 4:00 - Gold sponsor presentations

4:00 - 4:30 - General Session & Wrap Up

What to do

  • Upon verbal yes, please provide the vector logo you would like us to use.

  • Review, customize, and launch the provided promotional language.

  • Provide your customized discount code to affiliates.

  • Register your attendees using your customized registration code. Please aim to complete these registrations by January 11, 2019.

  • Make travel arrangements for your attendees, and register for accommodations at this link: PAFOW Rates @ Westin SFO  

  • Prepare and print 250 copies of your 8.5x11 one-page insert that will overview your products and services. Format and content are up to you! Please mail the inserts to Talent Strategy Institute c/o Liz Hammond; 1840 41st Ave., Ste 205, Capitola, CA 95010 to arrive by January 25, 2109. Alternatively, you may deliver the inserts to Liz Hammond during the pre-Conference activities on Wednesday, January 30, 2019.

  • Prepare your pop-up banner, tablecloth, or other tabletop promotional materials you intend to bring. (Black tablecloths will be provided)

  • Two weeks before the event, you will be given access to your portal in the Conference app to populate your content.

What will be available?

  • By now, you have undoubtedly provided your company’s logo. If you have not, or if something has changed in regards to your branding, please let us know as soon as possible. Certain things are changeable leading up to the conference itself, while others things cannot be changed (e.g., printed materials). 

  • Please provide 1-page (front and back) overview of your products and services. This will be inserted into the conference materials. For simplicity, please send these to the hotel for arrival no later than Tuesday, January 29th. If it’s easier or more cost effective, you’re welcome to bring them to the hotel that day as well. The conference packets will go into final production that evening. 

  • Sponsor logos will be displayed on the screens and monitors in between sessions.

What won’t be available

  • There will be no booths, banners, or the like. This is a very understated event that highlights the presenters, their content, and networking. As such, we ask that you stay within these guidelines to be fair to all involved, and to ensure participants have the experience they envision. 

Tips for the Vendor Showcase

  • 4 minutes. 4 slides. Less is definitely more. It's highly recommend you clearly state the one or two phrases you want the audience to remember and repeat them two to three times. This is about inspiring them to want to learn more, not teaching or selling them. 

  • People are going to remember how they felt when you presented much more than they remember what you said. With this in mind, bring positive energy and articulate the questions your helping answer. Like-ability and curiosity are positive outcomes. 

  • Should you'd like help with your slides or ideas on how best to promote you and your firm, please don't hesitate to contact me. I'm here to help. 

Suggestions for optimizing the experience

  • Continue promoting the event up to and during the week it starts. This will provide real value as well as provide an additional reason to reach out to your prospects and customers. Discount code SPONSOR300 will take $300 off the normal registration fee and will work up until the event itself. Other discounts are available. Just contact me. 

  • While at the conference, please feel free to attend the sessions and be present to the extent you can. Referencing the content and learnings in relation to your tool or service is always recommended. We've found practitioners want to be related to, and you’ll find a common experience in the sessions themselves. 

  • Don’t worry about meeting everyone and please be respectful of people’s time and energy. More pointedly, there will be some reasonably high level people there from prominent companies. The last thing they want to be is hounded during this or any event. As such, while it’s completely understandable to want to develop strong relationships, please let this happen within the course of normal interaction. In other words, please don’t monopolize someone’s time. Give them a good reason to want to talk with you, and let them chose where they want to go. 


Again, thanks for your participation, and should you have any additional questions please don’t hesitate to reach out.